📋 Description of the project

Over the course of my two years at Talentoday I have managed and created all sales collateral for my team. These specific sales brochures and powerpoint presentations were used daily by our sales team to reach their goals. I managed all design and content for this collateral and worked closely with the the sales and graphic design teams. 

HIGH LEVEL PROJECT SUMMARY:

Problems:

• The previous collateral leveraged by the sales team was outdated and not fit to the current US market.

• Because most of our team is in France our content was not adapted to the US market making it difficult for our sales team to provide accurate KPIs.

• Instead of a strong asset our sales collateral was a liability.

Proposed solution:

• Establish the different business units with the sales team and collect the needed information for each sales team and adapt each brochure and presentation to each unique market.

• Improve sales through clear and concise content that is relevant and unique to each target market.

Implementation:

• Map and concept 5 brochures for each of our business units (B2B: Enterprise, Staffing Recruiting, University, Consulting) (B2C: Students)

• Create multiple slide decks for our BDR team (General presentation, elevator pitch slides, sales pitch slides, data privacy slides)

• Work directly with Joy Han (Graphic Designer)

• Write clear content with messaging and brand in mind.

Expected results:

• Equip sales team with solid collateral to increase sales

• Improve brand with consistent messaging built with feedback from the sales team and from current customers.

🤝 Team

• Me - Content Marketing Manager & Project Manager. I was in charge of mapping the project out, setting deadlines, benchmarking our competitors and best practices, and managing all people involved in the project. I also wrote all content for each brochure

• Joy - Graphic Designer. Joy made each brochure come to life and added her brilliant touch to each brochure and presentation.

• Peter - Director of Sales. Peter worked closely with me on all content. Ensuring that all messaging fit with the customers his team goes after. Content was constantly changing and shifting based on his feedback.

🥅 Project goals

1. Have a library of resources for our sales and marketing team

2. Quickly improve the quality of our marketing content

   • General presentation

   • Clear message for both B2B business units and B2C individuals

   • Improvements related to the recent sales changes (targets, KPIs, pricing….)

3. Efficiently supply all material on schedule (this was achieved!)

🚧 Project strategy

• Use collaboration tools (Invision & Workplace) to ensure communication is seamless.

• Focus on key high impact business units first

• Always do an intensive benchmarking and reflexion before implementing changes.

• Ensure all content is checked with the sales team

We used collaboratives tools such as InVision a lot to interact between the marketing, UX/UI and sales:

💎 Outcome

Thanks good communication we were able to deliver our content on time. You'll find below the brochures for each business unit as well as a sample of the presentations we created.