Fluid Wellbeing Personal Branding & Web Design
Freelance Project - content creation - Web Design - Brand
📋 Description of the project
Fluid Wellbeing is one of my freelance clients. It is a yoga and meditation company led by Gunnar Emery who wanted to share his knowledge online so that his clients could easily access it. You can check out the full site fluidwellbing.com. All web design and branding was done by me.
PROJECT SUMMARY:
Goals:
Create Gunnar's personal brand in alignment with his style and beliefs.
Construct a clean and user friendly site for his audience.
Share Fluid Wellbeing's online meditation course.
Establish a way to retain client information.
Set up a newsletter and blog that the company can post to weekly.
Implementation:
Establish the above goals with the owner and ensure both of our visions are aligned.
Send out customer intake so that I can better understand what the customer expects in terms of look and feel.
Mock up the sites layout and design.
Work on content clarity and messaging.
Results:
Have a professional and unique business site for Fluid Wellbeing
Implement the companies latest Campaign "The Path of the Heart"
Empower the client to easily post content on their new site.
🚧 Project strategy
Work with Gunnar on the appropriate content for each page.
Design and implement site and ensure the brand and content is consistent and clear.
Showcase Gunnar's knowledge: yoga, nutrition, meditation and deep listening.
💎 Outcome
Below are screenshots of fluidwellbeing.com. Each page was a collaboration and an evolving process. If you would like to see the site live visit fluidwellbeing.com.