📋 Overview

Over the course of my two years at Adobe I played a big part on the Field Marketing team . Our team was responsible for the Digital Media Business unit and we fostered close relationships with our sales reps as well as our top customers. As Field Marketing Specialist I was given a variety of responsibilities that includes managing quarterly budget, planning and overseeing customer engagement events, running webinars, purchasing lead lists and, of course, deeply understanding success metrics and analytics. 

Customer Engagement: field events

Responsibilities:

• Receive budget for the quarter and allocate to different events.

• Plan nationwide events from start to finish for our top customers.

• Work with caterers, event space managers and onsite managers to ensure all details of each event are executed with precision.

• Foster a close relationship with each Adobe sales executive. Understand what events they need to close deals and make decisions based on deal size and lead information.

• Engage in some sales activities, interact with customers and understand their needs and expectations from Adobe.

Expected results:

• Equip sales team with events to close deals and continue customer engagement

• Improve attendance rates with interesting events and marketing collateral

• Management of all event details

• Collect event analytics and present the outcome of each event based on feedback from sales as well as data.

Types of events: 

• Managed the Giants suite in San Francisco for our top Bay Area customers

• Put on 'Lunch and Learns' for customers to come in and learn about our products

• Hosted webinars to gain new leads and maintain current customers

• Adobe MAX

• Various nationwide onsite visits for customers

• Managed the Adobe Suite at Americas Cup

• Various Concerts

• Managed the suite at Levi's Stadium

• Customer Success- half day with our valued partners and customers where they share their Adobe story

Budget Management

Responsibilities:

• Keep track and manage the teams budget for each quarter. Worked with my manager to allocate the budget and keep track of all expenses and spends for each of the field marketing leads.

• Ensure budget was being allocated to the right events with the highest potential to close deals.

• Keep track of our spend and build a report on where our money is being used.

Success METRICS 

Responsibilities:

• Built and maintained multiple reports on excel to manage the success of our events.

• Became an expert at our reporting database.

• Keep attendance at all events and collect data from sales team to report on the success of each event. Present these findings in a clear way for our team and for our director.

Expected results:

• Improve the success of our events over time through analyzing data and understanding how to improve our events.

• Keep track of data and build reports that are clear and accessible to the team.

• Create quarterly summery reports on our data.

Webinars & Lead gen 

Responsibilities:

• Maintain our database of leads.

• Grow this data base through list purchasing and through event attendance.

• Host webinars based on relevant topics provided by the Digital Media Sales team.

• Find speakers for webinars and events that are thought leaders on webinar topics and experts at Adobe products.

Expected results:

• Increase lead generation through targeted webinars and events.

• Create easy wins for the sales team.

• Keep track of attendance and results.