📋 Description of the project

Field of Change is another of my freelance clients. They came to me wanting to get themselves online. The company had a website in the past but it was outdated and no longer online. They had very specific needs for their site and were a big part of the collaboration process. We worked together on all content and through my close relationship to the owners I was able to create a brand that was in line with their worldly mission. You can check out the full site at fieldofchange.com

PROJECT SUMMARY:

Goals:

• Create the Field Of Change brand as a healing and wellness community.   

• Construct a clean and user friendly site for their audience. 

• Showcase their offerings: counseling, bodywork, nutritional counseling, whole being wellness perspective, supplements and online store. 

• Establish clear and effective communication with the client and ensure all deadlines are met.  

Implementation:

• Establish the above goals with the owner and ensure both of our visions are aligned. 

• Send out customer intake so that I can better understand what the customer expects in terms of look and feel.

• Mock up the sites layout and design and collect all content from the client. We had to create all content from scratch so I worked closely with them to concisely put their thoughts online. 

• Work on content clarity and messaging.

• The pictures from the old site were outdated so I planned a photoshoot. 

Results:

• Have a professional and unique business site for Field of Change 

• Clearly organize all content and make sure that it is clear to the user. 

• Empower the client to easily post content on their new site. 

🚧 Project strategy

• Work with owners on the appropriate content and visuals for each page. 

• Design and implement site and ensure the brand and content is consistent and clear. 

• Focus on showcasing the breadth of knowledge and wisdom that Field of Change has to offer. 

• Work to condense the extensive content they had for the site and only present what is relevant for their clients and customers. 

📸 Photo shoot

Field of Change lacked the design elements needed to create a brand and beautiful site. I set up a photoshoot with the photographer I user Karolina Zapolska. I shared my goals of the site with her and we were able to get all the shots we needed in one shoot. 

💎 Outcome

Below are screenshots of fieldofchange.com. Each page was a collaboration and an evolving process. If you would like to see the site live visit fieldofchange.com.