Leaders @ Adobe Social Media Project
Project management - content creation - Lead Gen
📋 Description of the project
Leaders @ Adobe is a project that stemmed from a lack of social presence of Adobe's leadership team. I conducted an extensive benchmark of other CEO's and leaders at top companies in order to get a better idea on where we were and where we need to be.
HIGH LEVEL PROJECT SUMMARY:
Problems:
Lack of social media presence for the executive team at Adobe
Too many social channels too little time. Execs are already pressed for time. Which channels make the most sense for each individual based on their current presence and their personality?
Proposed solution & Implementation:
Benchmark top companies in the industry to understand where our competitors are at and what is expected of top industry leaders.
Understand how social presence is making an impact on followers, customers, investors and potential customers.
Propose a solution: Executive Profiles for each of the VPs at Adobe. These profiles show where they have been in the media, their social channels and a bit about them outside the office.
Create a presentation to present to the Corporate Communications team that expresses the need for Executive Profiles.
Expected results:
Improve social media presence of Adobe's leaders
Create Executive Profiles for each executive that humanizes them and presents their thoughts and leadership to followers.
💎 Outcome
The Leaders @ Adobe project was well received and as suggested executive profiles would go on to be created for each executive. You can check out the outcome at Adobe.com. I have chosen a couple profiles to highlight below. I have also included the slide deck I used present the benchmark and pitch the idea to the team.
