📋 Description of the project

Before I started my role as Marketing Manager of Talentoday our blog was not kept up and the team rarely posted. As a start up it is essential to have a steady flow of relevant content for our customers, investors and potential customers. My first goal with the blog was to post consistently and humanize our brand. After benchmarking other blogs, the team and I decided on Medium as out blog platform. 

🥅 Project goals

1. Improve Talentoday's search engine traffic

2. Increase conversion rates and generate new leads for the sales team

3. Build a sense of authority for Talentoday in the HR industry

4. Humanize and shape the Talentoday Brand

5. Provide an outlet for the product team to release updates and keep our customers informed of changes

🚧 Blog strategy

• Each month I laid out a schedule and plan for the content. I consulted with management and advisors to find relevant topics for the month.

• Going into this project we had almost no budget for freelance writers. I set aside time each week to write articles.

• Once a topic was selected I created a list of key words to use in the articles to help improve SEO and increase our rank for long-tail search queries.

• Following all relevant HR blogs was en essential part of this process. I was able to stay up to date and create content while also wearing many other marketing hats at the startup.

• All articles were posted to our social media channels and some were translated to French to be used for the French market.

💎 Outcome

Please visit the Talentoday blog to get a full picture of my work. Below are a couple of articles I have highlighted.