📋 Overview

WHAT IS TALENTODAY?

Talentoday is a startup which improves career success by delivering personal insights based on psychometrics and predictive analytics. The online social career guidance solution provides a free personality assessment for individuals and a SaaS for HR managers and staffing agencies. Talentoday is based in San Francisco and Paris with 25 team members.

KEY GOAL

The project was to add a pricing page to our business website. Success was defined by the following conditions:

• Design easy to understand content; people looking at the page should find all the answers they need.

• Ensure that the design would be fast and easy to code. A front-end developer should be able to code the page under 2 days in pure HTML and SCSS. No JavaScript should be required.

MY ROLE AND RESPONSIBILITIES

I was in charge of benchmarking the best practices of pricing pages. I was also responsible for setting the pricing with the Sales team as well as defining what attributes went into each tier of Talentoday: Professional, Premium & Enterprise. 

TIMELINE

The project needed to be delivered within two weeks or 10 days of work. I was project manager of this page and together, with my colleague Kevin, to use the first five days to design the page. This included talking to the sales team about the product definition, benchmarking the different options, white boarding the first drafts, and ultimately doing the UX and UI using Sketch. The second week was used to finalize the marketing content, code the page, and push it to production.

🤔 Problem statement

There were multiple issues to address in order to design the page:

• First, from a product perspective we needed to work with the sales team in order to simplify the pricing, or at least decide which part of the pricing we should display. The current pricing was an Excel file with multiple tabs and was very hard to understand so it was essential to have a fully functional pricing model.

• The design of the page should be easily adapted to add online purchase capabilities (This was to be added in the second phase of the project).

• We also considered where to place the pricing link on our website. Should it be highlighted or hidden?

👥 Users and audience

This web page was designed for professional users who were interested in the Talentoday Manager solution.

🎭 Roles and responsibilities

This project was mainly the result of the collaboration between five people. I was project manager of the project and was also in charge of all marketing. Kevin managed the UX design and front-end development.  Peter and Claire-Marie were the sales managers for the Americas and Europe, respectively. And finally Eric, the USA general manager, was responsible for approving the drafts and the final design.

💎 6. Outcome and lessons

We were able to deliver an easy to read page and quickly implement it on the website. Kevin and I took less than the 10 days of work initially planned, but the project was released one week late. The time it took to simplify the sales pricing sheet was underestimated and because this was such an important step in the process it was essential that it was not rushed. To check out our full pricing page you can visit talentoday.com/en/pricing