OOTB Solutions [V2] — Allie Powers

📋 Description of the project

OOTB Solutions (formerly Out of the Box Productions) is a billing and payroll agency that allows big commercial advertising sets to stay compliant with complex employment laws. OOTB Solutions needed a site that could house a large amount of information about payroll while still appealing to its highly creative audience. In tandem with the site, OOTB Solutions also needed all the campaign material to launch the new site. I led both projects at one time.

My Role

I was the lead program manager on the rebuild of this site and for all branded marketing collateral. I sourced the design team. Conceptualized creative direction and drove all agency communication and project planning.

Expected results

Set- up and optimize the design team’s framework and cross-functional workflows.
The rebrand and final site would be unique, yet highly functional for two distinct target audiences (California employees [B2C] and employers [B2B])
Work with creative vendors and agencies and identify opportunities to streamline all agency engagement.
Work cross-functionally with leadership, legal, and sales teams to drive complex ideas forward.
Advocate for design by ensuring the design team has time and space to apply sound design practices in the web design life cycle.
Manage all prioritization and planning, resource management, program tracking, and budget management.
Produce the following for the launch of the site: Logo, branded materials to use on all content, blog posts, email banners, social media campaign

🥅 Project strategy

I knew going into this high-impact project that there would be many stakeholders involved. My intention from the beginning was to foster a positive environment for both the creatives and the leadership involved in this project.
My primary role was to build the design process and work cross-functionally with the agencies, designers, and engineers.
Building relationships was a key to this project. One of our designers was relocated to China during the pandemic. This meant managing multiple time zones and ensuring that all parties were kept in the loop about the status of the project.

💎 Outcome

The OOTB Solutions site launched on time and on budget. The leadership team was thoroughly impressed with the entire process. You can check out the full site here.