Dreamship B2C Marketing & Creative Content
Design Program Management - Project Tracking - Goal Oriented
📋 Roles & Responsibilities
I was recruited to the Dreamship leadership team to improve the overall creative vision, create lean and scalable workflows, and implement process improvements. In my current role, I manage all creative decision-making and brand direction. I am responsible for implementing design theory, creating project strategies, and defining, tracking, and delivering work across our two teams (US and Vietnam). As the leader of my team, my main focus is the health of our creative and marketing initiatives. I am most often eliminating roadblocks so that our design and marketing team can stay focused on delivering high-quality and effective content for our partners and our customers.
Unique Skills
I am a bridge between the creative, product, and engineering teams.
I can speak both languages (design & technical) and have the ability to play diplomat with multiple stakeholders and mindsets.
I drive projects forward with structure, timelines, milestones, and most importantly encouragement to deliver the best customer experience.
I have the ability to flex between big-picture strategic thinking and detail-oriented tactical thinking.
I am a trained designer and can make proposals clear and easily digestible for executive teams to make decisions.
💎 Types of projects I manage
Brand refresh & design guides
Website overhaul
Investor Pitch Decks
1-pagers
InfoGraphics
B2B/B2C campaign asset management
Product Releases
New Feature Releases
Newsletters
E-Commerce Booklets
🤝 Project Process & Outcomes
Project Highlight: Social Impact Deck
Process: I start by going on a listening tour of all stakeholders involved in the project. From there I put together a project proposal on what the needs, timeline, and milestones are. This is then put into our project management system. I have included screen captures from a brainstorming session to help you understand my ability to take very complex ideas (often scribbles on paper from our genius leadership team) and turn them into a simplified story through great design.
Outcome: Below is a 10 slide deck that I conceptualized, managed, and drove to completion. I was the bridge between the design team and the executive team. I oversaw all timelines, milestones, and edits and implemented project management and content management system. This is one of many decks I have managed and created for Dreamship.
Project Highlight: B2B Marketing Materials
Process: For these projects, I spent most of my time collaborating in cross-functional environments, across multiple teams and disciplines. Overseeing marketing collateral is all about communication. Here, I spent time understanding the needs of the Sales & Business Development teams so I could communicate needs with the Design and Content teams. I set realistic timelines and directed what happens when and why, what natural dependencies exist, and how to mitigate risks.
Outcome:
External Catalog - [In Progress]
Process: This website improvement project is still in motion. It involves stakeholders from 5 different teams and took time, trust, and effort to receive buy-in from all team leads. I have been an integral part of understanding the resources it will take to add an external e-commerce catalog to our site. I am currently steering teams through the design process, connecting people to the right answers, and helping them get the most out of the organization’s resources.
Site Wireframes:
Content Creation [Thought Leadership Articles, Product Releases, New Feature Releases]
Process: Each campaign takes planning, execution, and creative vision. Below I have taken you through the process of one thought leadership article. The first step is creating a Project Proposal. I then communicate the article needs to our agency and outline all the needed elements. I manage all editing and iterations of the article and make sure all stakeholders have what they need to deliver the project on time.
