LuLu Artists Collective Rebrand
Project management - Concepting - Graphic Design - MArketing
📋 Description of the project
As Marketing Director, I work hand in hand with our companies CEO. Our goal with this project was an elevated re-brand but with the same 1960’s roots. This project was executed over the course of a three of months.
Expected results
Have a unique and elevated logo for our website and branding materials
Create a company brand that reflects our growing collective of artists
Incorporate our new brand throughout the website
Work on the usability of the site and improve flow.
My Role
My role was to walk my team through this project from start to finish. I partnered with the CEO to bring the concept of the logo to life and then executed the redesign. I also managed our content editor and digital asset manager to refresh all of the online portfolios.
🥅 Project Goals & Strategy
Conduct numerous brainstorm and concepting sessions to bring design ideas to life first on paper
Focus re-brand on key high impact pages and progressively update others as the project went on
Always do an intensive benchmarking and reflexion before implementing changes
🚧 Road Blocks
We initially hired an agency to do this job because there were many other projects going on at the office
The work the agency presented to us was unusable
I started the project from scratch and brought all designs to life
💎 Outcome
The new site and logo are now live. We have received inspired feedback from our customers and from our community of artists.
